Vision, mission and values

This is supported by a three-part mission statement:

• We help shape the future by delivering high performance aluminium to our customers, for use in a range of cutting-edge applications.
• We operate with a deep commitment to sustainability and to the well-being and development of our people.
• We focus on innovation, performance and profitability, and provide support for a broader aluminium cluster, ensuring a lasting contribution to the UAE and global economies.

Our vision is underpinned by our three core values:

Protect

• Safety first and always.
• Act with integrity, transparency and fairness to safeguard our business.
• Protect the environment wherever we operate.

Provide

• Ensure rewarding career and development opportunities for all our people.
• Sustain relationships with our customers, suppliers, and partners build on mutual trust.
• Contribute meaningfully to the communities where we operate.

Perform

• Promote a performance-based work culture where individuals are empowered through ownership, accountability, and team support.
• Excel in operations through continuous improvement and innovation.
• Grow profitably across the globe.